Tag Archives: Marketing

Mad Marketing and Migratory Birds – the next instalment

Following on from my little rant about crap marketing by a well known purveyor of sports equipment at the end of December last year, I thought I’d check and see if the same gloves were still on sale and if so, whether the sales pitch had changed.

Imagine my disappointment to find that the offending text was still in situ in an unabridged form:

Designed for standing at post on big game drives in cold weather. Also suitable for hunting migratory birds.

Either they didn’t actually pass on my comments to the relevant people within their organisation, in which case they fibbed to me. Or they did, and it got lost in the ether – in which case they’re incompetent, or they did and then decided not to change it, and in that case they’re scumbags.

Suffice to say I shall be voting with my feet and my credit card and source my sports kit elsewhere. Bastards.

But that’s enough of that and I hope a picture of a spring butterfly will lighten the mood a tad…

This is a holly blue (Celastrina argiolus) which is usually the first butterfly I see in springtime when it emerges in March/April; after which it disappears for a while. But it has a second emergence in June – August (the technical term  is ‘bivoltine‘), and this image was taken in the summer in my garden. And it makes me smile when idiot marketing people conspire to ruin my day!

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Mad Marketing and Migratory Birds

I try to avoid too much political comment and opining in this blog, but just occasionally I stumble across a piece of corporate loopiness which makes me spit feathers and has to be commented on… . So apologies in advance, but here goes.

I’ve never had much respect for marketing, it seems to me it’s simply a way to convince gullible people to part with their hard earned cash for something they don’t need and may not even want. And today whilst looking for some gloves I came across this description for a pair of convertible mittens on the website of an internationally well known purveyor of sports equipment:

Designed for standing at post on big game drives in cold weather. Also suitable for hunting migratory birds.

Also suitable for hunting migratory birds. Really?! I’m sure I won’t be alone in finding this piece of marketing nonsense completely bonkers. Will someone really read that and think to themself “I must buy those because if I don’t I’ll be less well equipped to shoot a willow warbler”?

And to illustrate my point, here is a small selection of our migratory birds:

Migratory bird 1 – waxwing

Migratory bird 2 – fieldfare

Migratory bird 3 – short eared owl

Frankly, I’d rather have cold hands.

But in the interest of fairness I must point out that I contacted the company to voice my disquiet and they came straight back to me to say they had passed on my concerns to the relevant people within the organisation. So now I’m waiting see if anything changes… . I’ll let you know what transpires.